Sunday, August 3, 2008

Stand Up To Cancer

I found this out on Yahoo! Stand Up To Cancer is having a benefit show to raise money for cancer research. Set your TiVos and DVRs for 8 p.m. EDT/PDT on Sept. 5 on NBC, ABC and CBS. The shows will also be simulcast in HD. To view the entire story, visit http://www.standup2cancer.org.

Stars from film, television, sports, journalism and music
come together for September 5th prime time television event
to raise funds for cancer research

May 28, 2008 – NEW YORK, NY/LOS ANGELES, CA: Stand Up To Cancer www.standup2cancer.org), a new initiative to raise philanthropic dollars for accelerating ground-breaking research, launches today through an unprecedented collaboration uniting the major television networks, entertainment industry executives, celebrities and prominent leaders in cancer research and patient advocacy. ABC, CBS and NBC will donate one hour of simultaneous commercial-free primetime for a nationally televised fundraising event to air on September 5, 2008 (8 pm EDT and PDT), aimed at rallying the public around the goal of ending cancer's reign as a leading cause of death.

Network evening news anchors Charles Gibson, Katie Couric and Brian Williams will announce the initiative together during live appearances today on ABC's "Good Morning America," CBS's "The Early Show," and NBC's "TODAY show."

"For people struggling with this disease, or those who will be diagnosed, scientific breakthroughs can be a matter of life or death -- literally. We want everyone to know that they can make a difference in this fight," said Couric. "Television is a notoriously competitive business. For the three major broadcast networks to join forces is a wonderful example of the power of working together, and we're very grateful to have the opportunity to reach people all over the country through this show."

"As a motion picture and television producer, I've learned how incredibly powerful these mediums can be in generating public discourse, sometimes almost overnight. Our goal with this initiative and TV show is to ‘tip' the conversation in this country about cancer – to get people riled up, so they want to do something about the fact that it still takes so many lives," said Laura Ziskin, who will produce the September 5th broadcast. Ziskin is a cancer survivor. Her film credits include the Spider-Man trilogy, As Good As It Gets, and Pretty Woman, and she also produced the 74th and 79th Annual Academy Awards.

The Stand Up To Cancer special will feature live performances by legendary recording artists and stars from film and television who will perform as well as present filmed content giving viewers insight into cancer. Various screening tests will be demonstrated in novel and entertaining ways. "Katie, Charlie and Brian will report on potentially life-saving research, speaking with both patients and scientists. We hope to entertain you, educate you, move and inspire you," Ziskin said.

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